Insights and Guides

An excellent customer experience is the key to any company’s success. It contributes to the firm’s customer loyalty, brand advocacy, and sustained growth.  And this is just as true to enterprise customers as it’s to …

Curious about the differences between customer service vs customer experience? Many organizations use the terms customer service and customer experience interchangeably. However, they don’t mean the same thing.  From the point of activation to their …

It’s no secret that customer experience (CX) can significantly influence your brand image, customer loyalty, and bottom line.   And with customer experience analytics, you can better understand how to improve the customer experience. You’ll gain …

Providing an excellent customer experience (CX) is crucial for customer retention and gaining new business. Fortunately, you can use customer experience metrics to determine how effective your customer experience initiatives are and what needs improvement. …

Nothing beats email marketing for growing your brand, selling your products, or connecting with prospects and customers equally. Email marketing is among the most popular and efficient marketing techniques. Email is also one of the …

The COVID-19 pandemic has greatly affected the lives of so many people around the world. Not only did it put a stop to leisurely travel, but it also caused the closure of so many establishments. …

Excellent customer support is essential for the growth of all businesses. And while relying on spreadsheets and other documents to keep track of customers might get the job done, it surely isn’t the best approach.  …

For any professional hailing from any industry, the number of hours they work on a given day is important. After all, it often forms the basis for the calculation of their salaries. However, while in …